Our Process
Your story. Our video production expertise. While the sequence of steps in video production remain constant, the actual process and outcome for each client and project is created specifically for your project’s purpose. Our goal is to share your unique story in a manner that strengthens your relationship with the target audience.
Our video production process involves strong communication and collaboration.
First we listen, then we propose …
Pre-Production
In the beginning of our relationship and the planning phase of production process, we have as many questions as answers. Effective communication and creative collaboration from the project onset is of highest importance for our team.
We want to know:
- What are you looking to achieve?
- Who is your target audience(s)?
- What message do you want to share?
- Do you have concepts or story ideas in mind already?
Based on what you’ve shared with us, we can propose the most effective way to engage and retain the interest of the audience.
Concept Development/Style
Let us know:
- How do you want the video to “look”?
- Will humor/dramatic elements be appropriate?
- Who will be featured? Do you require professional voiceover or on-camera talent?
- What resources may be available from within your organization?
We are happy to provide:
- Strategies for keeping costs down and managing deadlines
- Various levels of animation and graphics to help support your message
- Auditioning and hiring of voiceover and on-screen talent depending on need and budget
- Concept-creation and scripting and storyboarding where needed
Budget
The cost of a video varies depending on video requirements. Cost is always the purchaser’s prerogative and can depend on the planned use of the video(s) and what perception is desired from the audience.
Th cost of video production services can also vary by:
- Number of shooting/editing days required
- Number of locations required and associated travel costs
- Sophistication of animation and effects desired
- Number of professional on-camera or voiceover talent necessary to tell the story
Scheduling
- Schedules are often determined by budget and participant availability
- Equipment and personnel needs may vary from day to day and may play a role in timelines
- We are ready and willing to take responsibility for scheduling participants, talent and locations as needed
Production
Effective scheduling keeps video production costs down so that there are never more people than necessary involved on a camera day.
During interviews, a two or three-camera set up are always used. This approach helps to ensure nothing is missed, that the pace of the edit remains engaging, and also allows for editing out any unnecessary pauses and phrases, all while keeping the interviewee on camera. We pride ourselves in our expertise to create a fun and stress-free interview environment. Lindisfarne offers coaching of non-professional talent in basic on-camera skills in order to get the best results possible.
When producing dramatic scenes, all necessary make-up, styling & wardrobe, props, and talent contracts can be provided.
Where possible, we always like to have a client representative on set to provide subject matter expertise and ensure the vision is being met.
We always review all footage on site to ensure all required shots are complete before moving on to the next location. This helps to eliminate the need for costly reshoots
Post-Production
During video post-production, raw footage, sound, music and effects are edited together by our expert team. Client feedback/approvals take place at each stage of the process (roughcut, finecut, final cut).
Revisions are made in accordance with client requests and a ‘fine’ cut is submitted for approval before the final Master Edit is completed.
Upon client acceptance of the product, final audio mix, colour-correction, and closed-captioning are completed. All final video files can be delivered in any format using your preferred delivery method.
Footage for all of Lindisfarne’s projects is appropriately logged and stored for multi-purpose use in the future.