Blog

Alberta Fundraising Video
Alberta Cancer Foundation – Legacy Giving

Linsdisfarne Productions was asked to create a video for the Alberta Cancer Foundation to help highlight the need and the ease of legacy giving to help fund innovation in cancer research, treatment, and patient care.

Legacy Giving Video
May Pringle knows first hand the devastating effects of cancer. In 1987 May was diagnosed with uterine cancer. Luckily, she had access to the oncology team at the Tom Baker Cancer centre who provided immediate and effective treatment. Decades later, cancer would reappear in May’s life when her husband Bill was diagnosed with prostate cancer and May herself was diagnosed with melanoma. Once again, the doctors at the Tom Baker were able to easily and successfully treat both May and Bill, allowing them to return to enjoying their retirement.

Fundraising Video
Then, five years ago, Bill was once again diagnosed with cancer. This time, limited treatment options were available and unfortunately Bill passed away in 2015.

Because of their many experiences with cancer, May and Bill were well aware of the need for continued funding for research to improve diagnosis and treatment for patients. Since Bill’s passing, May remains committed to yearly donations to the Alberta Cancer Foundation, and has also named the Foundation in her will.

Legacy Giving Video
Dr. Michael Smylie from the Cross Cancer Institute explained the importance of legacy giving from an Oncologist’s perspective. Legacy gifts help fund research into new treatments and drug trials and provide new options and hope for the many patients who are faced with a cancer diagnosis every year.

Fundraising Video
Our team learned a lot in speaking with May and Dr. Smylie about legacy planning and the impact those gifts make on cancer research, treatment, and care.