The wonderful folks at CPA Alberta invited Lindisfarne Productions to create an engaging video series for their Faces of the Profession campaign. We always love having the opportunity to work with the team at CPA Alberta and meet the many CPA members who are making a difference in our province!
As always, our team met with the client to ensure the goals and requirements of the project were clearly understood, and to create a production plan that would work for all participants. Having clear communication strategies and goals is imperative to our working process.
The main goal of this video series is to challenge prevalent ideas around who is a CPA. The videos introduce audiences to some of the amazing Alberta CPAs changing the face of the profession, Alberta businesses, and more. Themes of each video included: Women in the Profession, CPAs in Non-profits, Entrepreneurship, and Auditing.
Shot in studio over the course of several days, we spoke to CPAs from across the province. 2 cameras were used to efficiently capture responses from busy real-life CPAs. Additionally, our team provided coaching for participants with less on-camera experience to ensure everyone felt comfortable on set. Luckily, CPAs are excellent communicators, so they only needed a little prodding to make sure they bragged about their work!
During post-production, our team used CPA branding colours to create dynamic backgrounds for each CPA participant. Adding upbeat music and dynamic cuts helps to keep the audience engaged.
Once again, we had a blast working with the team at CPA Alberta. We love meeting the many dynamic and engaging individuals changing the face of the CPA profession.
You can view all 4 videos in the series here:
Auditing
Entrepreneurship
Women in the Profession
CPAs in the Non-Profit Sector
Additional videos we created for CPA Alberta can be found here.
Additional samples of our corporate and promotional work can be found here.